CDN & WebPlaceholder
Moving a global retail platform off a legacy CDN
Global e-commerce retailer (anonymized)
- Challenge
- Years of accumulated delivery rules on a legacy CDN, rising costs, and a hard deadline before contract renewal. Peak season traffic meant no room for downtime.
- Approach
- Inventoried and translated delivery properties into Cloudflare cache rules, redirects and Workers.
- Ran both providers in parallel and validated behavior against real traffic before any cutover.
- Moved static asset storage to R2 and cut over by hostname in stages, with rollback ready at each step.
- Outcome
- Cutover completed with no customer-facing downtime. [confirm]
- Cache hit ratio improved by [X%] and origin egress fell by [Y%]. [fill with real data]
- Configuration documented and handed over to the client team.